Ecommerce
· Chris Norton
From 1 March 2027, Shopify stops loading scripts that apps add to storefronts through script tags, and there’s no warning in the admin. You can find the affected apps from your page source in a few minutes. The …
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Ecommerce UX
· Chris Norton
Filters on a product listing page can only show the data behind them. When a filter is missing, lists the same colour four ways or hides half the products that …
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Ecommerce
· Chris Norton
The brief for a Magento to Shopify migration usually lists SKU counts, extensions and integrations, but the scope is set by the questions underneath them. Four …
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Ecommerce UX
· Chris Norton
A customer on your product page has questions: will it fit, what is it made of, what will delivery cost. Every question the page leaves unanswered gets answered …
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Ecommerce UX
· Chris Norton
Almost nobody designs a category tree from scratch. Most stores inherit one from the ERP, the PIM or a supplier feed, and it sorts products the way the business …
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Ecommerce UX
· Chris Norton
When search underperforms, most retailers replace the engine. That fixes speed, typo tolerance and ranking control, and leaves the larger problem untouched: …
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Ecommerce
· Chris Norton
AI shopping agents evaluate your catalogue through structured data, not your storefront design. This post covers the building blocks an agent relies on, where …
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Ecommerce
· Chris Norton
Google’s Core Web Vitals come down to three numbers that affect ranking and conversion: LCP, INP and CLS. This is what each one measures on a retail site, …
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Announcements
· Chris Norton
Deducto began as the discounting engine Fontis built on the Fontis Commerce Stack to solve a promotions problem no available tool handled well. After years …
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Ecommerce
· Phil Preston
Connecting Shopify to an ERP is rarely defeated by API limits. It is defeated by undefined data ownership, mismatched sync models and edge cases that connectors …
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