Ecommerce UX
· Chris Norton
A customer on your product page has questions: will it fit, what is it made of, what will delivery cost. Every question the page leaves unanswered gets answered …
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Ecommerce UX
· Chris Norton
Almost nobody designs a category tree from scratch. Most stores inherit one from the ERP, the PIM or a supplier feed, and it sorts products the way the business …
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Ecommerce UX
· Chris Norton
When search underperforms, most retailers replace the engine. That fixes speed, typo tolerance and ranking control, and leaves the larger problem untouched: …
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Ecommerce
· Chris Norton
AI shopping agents evaluate your catalogue through structured data, not your storefront design. This post covers the building blocks an agent relies on, where …
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Ecommerce
· Chris Norton
Google’s Core Web Vitals come down to three numbers that affect ranking and conversion: LCP, INP and CLS. This is what each one measures on a retail site, …
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Ecommerce
· Phil Preston
Connecting Shopify to an ERP is rarely defeated by API limits. It is defeated by undefined data ownership, mismatched sync models and edge cases that connectors …
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Ecommerce
· Phil Preston
A PIM is the right investment for some retailers and the wrong one for others. This post makes the case against first, then walks through the diagnostic signals …
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Ecommerce
· Phil Preston
Apparel21 is the operational backbone for apparel retailers; Shopify is the sales conversion layer. Neither was designed with the other in mind, and the …
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Ecommerce
· Phil Preston
Backend ecommerce integration quality has a measurable effect on ecommerce conversion rates. Learn which integration points drive the biggest gains. From …
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Ecommerce
· Phil Preston
Custom vs off-the-shelf middleware is one of the highest-stakes decisions in modern retail architecture. This guide breaks down the real trade-offs—cost, speed, …
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