A customer on your product page has questions: will it fit, what is it made of, what will delivery cost. Every question the page leaves unanswered gets answered …
Almost nobody designs a category tree from scratch. Most stores inherit one from the ERP, the PIM or a supplier feed, and it sorts products the way the business …
When search underperforms, most retailers replace the engine. That fixes speed, typo tolerance and ranking control, and leaves the larger problem untouched: …