Transform Your Shopify Store with Fontis
Why Shopify?
Shopify has become the platform of choice for Australian retailers of all sizes, from emerging DTC brands to high-volume multi-channel operators. The reasons come down to a few practical strengths.
Merchant-Friendly by Design
Shopify's admin is built so that merchants can manage products, collections, and content day-to-day without touching code. That means fewer development requests for routine tasks and faster campaign execution.
Built for Scale: Shopify Plus
For high-volume retailers, Shopify Plus extends the platform with higher API call limits, customisable checkout via Checkout Extensibility, B2B and wholesale functionality, and dedicated support. It's the tier built for brands that have outgrown standard Shopify.
Checkout Performance
Shopify's hosted checkout processes millions of transactions and is consistently among the fastest in ecommerce. With Shop Pay, returning customers check out in seconds. The conversion rate benefit doesn't require custom work to unlock.
A Mature App Ecosystem
Thousands of apps cover the most common merchant needs without custom code. For requirements apps can't meet, Shopify's extensibility model (custom apps, theme extensions, Shopify Functions) gives developers precise control over platform behaviour.
A Shopify/AP21 Case Study
Implementation
Fontis delivered a full replatform for Stateside Sports on Shopify Plus, anchored by a deep, end-to-end integration with Apparel 21 (AP21). The project focused on enabling Shopify to operate as a high-performance customer channel while remaining tightly aligned with the retailer's existing ERP-driven operations.
Alongside the integration work, Fontis designed and built a fully custom storefront and UX, integrated an external CMS for content flexibility, migrated all critical data, and delivered a scalable, enterprise-ready commerce setup built for growth.
Highlights
- Full AP21 integration covering products, variants, inventory, customers, orders, vouchers, and refunds
- Custom Shopify storefront with tailored UX/UI for large catalogues and discovery-led shopping
- External CMS integration for flexible, non-technical content management
- High-performance Shopify Plus architecture with enhanced platform support
- "Shop by" navigation for Teams, Players, and Brands
- Automated Google Merchant Centre product feeds
- Migration of enriched product content, customer data, and blog articles from the previous platform
Our Shopify Services
Custom Shopify Development
From concept to launch, we build custom Shopify stores tailored to your unique business needs. Our expert developers create a seamless shopping experience that reflects your brand and engages your customers.
Site Speed Optimisation
Enhance your store's performance with our speed optimisation services. We ensure fast loading times and a smooth user experience, reducing bounce rates and increasing conversions.
SEO Optimisation
Improve your search engine rankings with our SEO services. We optimise your site's content, structure, and performance to attract more traffic and convert visitors into customers.
User Experience (UX) Design
Create an intuitive and engaging shopping experience with our UX design services. We focus on making your Shopify store easy to navigate and visually appealing.
Seamless Integrations for Your Shopify Store
Payment and Security: Adyen, Braintree, Cloudflare, Fastly
Ensure secure, reliable, and fast transactions with our payment gateway and security integrations. These solutions protect your store and provide multiple payment options for your customers.
Search and Personalisation: Algolia, Elasticsearch, Typesense
Enhance product discovery and user experience with advanced search and personalisation tools. Help your customers find what they're looking for quickly and easily.
Marketing and Customer Engagement: Klaviyo, Mailchimp, Emarsys, Zendesk, Twilio
Boost customer engagement and drive sales with powerful marketing automation and customer service integrations. Tailor your communications and provide exceptional support.
ERP, Inventory, and Fulfilment: AP21, NetSuite, Shippit
Optimise your backend operations with seamless ERP, inventory management, and fulfilment integrations. Ensure accurate stock levels and efficient order processing.
Deducto: Smarter Promotions for Shopify
Deducto is the promotions engine built by Fontis for complex cart and product rules, tiered discounts, bundles, coupon campaigns at scale without custom code, with margin safeguards that cap discounts, and version tracking of promotions. Now available for all Shopify stores on the Shopify App Store.
Why Fontis for Shopify?
There are a lot of Shopify agencies. This is what sets Fontis apart.
AP21 and ERP Integration Specialists
Fontis has built more Apparel 21 and Shopify integrations than any other agency in Australia. We cover the full integration surface, not just the straightforward parts: products, variants, inventory, orders, vouchers, customers, and refunds.
Custom Storefront Development
When a theme can't handle complex catalogues, discovery-led navigation, or multi-brand setups, we build purpose-built storefronts. The Stateside Sports project is one example: custom UX, "Shop by" navigation for Teams, Players, and Brands, and CMS integration for non-technical content management.
Platform Migration Experience
We have moved retailers from Magento, WooCommerce, and other legacy platforms to Shopify without data loss or SEO regression. Product data, customer records, order history, blog content, and URL redirects all migrate as part of a structured process.
Australian Team, Australian Market
GST, Afterpay, Zip, eWAY, local shipping carriers, state-based compliance requirements. Our team is based in Australia and builds for Australian retailers, not against a generic global template.
Performance Specialists
Shopify stores accumulate performance debt from apps, third-party scripts, and theme complexity. We have a dedicated Shopify performance service that diagnoses specific issues and measures the result.
Long-Term Technical Partnership
We stay involved after launch. Retainer-based support covers everything from ad-hoc fixes and app evaluations to ongoing feature development and platform upgrades.
Common Questions About Shopify Development
Answers to questions we hear regularly from merchants considering Shopify or looking for a development partner.
Do you work with Shopify Plus?
Yes. Shopify Plus work is a significant part of our Shopify practice. We work across Checkout Extensibility, Shopify Functions, the Plus admin, B2B functionality, and integrations that require the higher API rate limits Plus provides.
Can you integrate Shopify with our ERP or AP21?
Yes. Apparel 21 integration is our speciality. We have built end-to-end AP21 integrations covering every data entity the integration touches. We also build integrations with NetSuite, Erply, Hike, and custom ERP environments. Whatever system you're running, we assess the integration surface and scope the work accordingly.
We're on Magento or WooCommerce. Can you help us migrate?
Yes. We have migrated retailers from both platforms to Shopify. A migration with Fontis covers product data, customer records, order history, SEO URL mapping, and content. We work to a defined scope and timeline, with the goal of a clean cutover and no data loss.
What's the difference between a theme customisation and custom development?
Theme customisation works within Shopify's theme system to adjust layout, styling, and basic functionality. It suits stores with straightforward requirements. Custom development goes further: purpose-built storefronts, custom apps, Shopify Functions, or integrations that require code outside the theme layer. We recommend the right approach for your actual requirements.
Do you provide ongoing support after launch?
Yes. We offer retainer-based support covering ad-hoc fixes, performance monitoring, and ongoing development. The scope of a retainer depends on your team's needs. Some clients use it for day-to-day queries; others for a monthly development allocation.
Learn More Explore Fontis Shopify Services
Ready to talk about your Shopify store?
Whether you're starting from scratch, migrating from another platform, or looking to improve an existing store, Fontis has the Shopify expertise to help. Get in touch to discuss your project.